ATLANTA & LOS ANGELES – (COMMERCIAL THREAD) – True Religion, an iconic American clothing and accessories brand, today announced the launch of its next limited edition capsule collection in partnership with 2 Chainz on Wednesday, November 17, 2021. As part of this collaboration, True Religion Sponsors “The TRU REALigion Ten Year Anniversary Tour” by 2 Chainz, a nod to rapper’s 2011 mixtape “TRU REALigion” with DJ Drama, which featured 2 Chainz wearing head-to-toe denim True Religion. The return collection will consist of denim jackets, hoodies, t-shirts and accessories and will be available online at truereligion.com, at every location on the tour (Chicago, IL, Myrtle Beach, SC, Charlotte, NC, Atlanta, GA, Silver Spring, MD) and select UK retailers, including in-store and online at Selfridges, and online at Brother2Brother.co.uk.
ROUND: 2 Chainz heads down memory lane for the 10e anniversary of his iconic mixtape, “TRU REALigion”. The tour, presented by True Religion and co-titled by DJ Drama, kicks off in Chicago, IL on November 23 with Myrtle Beach, SC on November 26, Charlotte, NC on November 27, Atlanta, GA on November 28 and Silver Spring, MD November 30. Additional tour dates to be determined.
THE COLLECTION: The capsule collection will include TRU REALigion brand denim jackets, hoodies, short-sleeved t-shirts, long-sleeved t-shirts and accessories, such as hats and bandanas, and its price will vary from $ 20 to $ 200. Consumers can join the waiting list for early access to the collection on Wednesday, November 10, 2021 with the option to then purchase items on Tuesday, November 16, 2021, the day before its official launch to the public.
WHERE TO BUY: Tenth Anniversary True Religion x 2 Chainz ‘TRU REALigion’ Capsule Collection pieces can be purchased online at truereligion.com, at each location on the tour, and at select UK retailers including Selfridges (in-store and online ) and Brother2Brother (online only).
OFFICIAL LAUNCH DATE: Wednesday, November 17, 2021
About true religion:
True Religion, an iconic American clothing and accessories brand founded in 2002, has become famous for its unique way of sewing which has radically changed the silhouette of the typical 5-pocket jeans. Today, the company is in the midst of a remarkable transformation led by CEO Michael Buckley. Buckley and his team’s success stems from their focus on understanding and treating True Religion’s diverse new clients, men and women who span a broad age range of 15-50 years with income. family average of $ 65,000. In the United States alone, more than 150 million people fit this demographic profile. The excellent brand recognition across generations is a testament to the iconic nature of True Religion.