2 Chainz drops True Religion collection to celebrate mixtape

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It’s been 10 years since 2 Chainz dropped his TRU REAligion cover-up mixtape showing the True Religion denim rapper from head to toe. The mixtape proved to be a boon to the artist as it prompted the release of her Grammy-nominated debut studio album. Based on a story from TRU. And, according to True Religion Creative Director Zihaad “Zee” Wells, 2 Chainz has solidified the brand’s leading position in hip-hop and streetwear culture. “The album art was such a recognition of the brand and its evolution,” Wells told Complex. “It was an honor.”

Over the past decade, 2 Chainz and True Religion have built an enduring legacy based on the idea of ​​sticking to one’s roots. “My style has evolved as have I,” says 2 Chainz. “[But] it has always been about being true to myself, standing out and separating myself from the crowd.

2 Chainz even made sure that “TRU” finds its place in the name of his nonprofit and label, which supports both families and artists in Atlanta. “Atlanta was where it all started for me,” shares the artist, who was born in College Park just outside of town. “Do I need to say more? “


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